Active Coaching

Double or Triple your appointment set and show rates with Phone Ninjas

As experts in auto dealership phone training, our team knows the importance of converting leads into sales. Our active coaching program works directly with clients to help them find their secret sales weapon and discover what it means to be phone ninjas.

Training that yields results

Our engaged dealers are seeing appointment set rates above 80% on average. Phone Ninjas’ active coaching program produces exceptional results because of our commitment to client accountability, unwavering consistency, and professional development. 

As your coach, you’ll receive ongoing and regular feedback on calls, effective scripts, and personalized one-on-one sessions.


Our training programs are designed to enhance your sales team’s skills, leading to increased sales and profitability.

We help your team master the art of phone and online communication, leading to improved customer interactions and satisfaction.

Our 1:1 coaching sessions provide personalized training tailored to each individual’s needs, ensuring effective learning and skill development.

Through our mystery shopping service, we provide an unbiased evaluation of your sales team’s performance, offering detailed feedback and actionable insights.

We offer no setup fees and a flexible month-to-month agreement, making our services accessible and affordable.

We monitor, score, and report your calls, providing active coaching throughout to ensure continuous improvement.

Our coaching sessions lead to certification, enhancing the credibility of your sales team.

Our Perfect Score Contest provides an incentive for your team to strive for excellence, with the chance to win a trip to Hawaii.

Our mystery shopping service also examines your online communication points, helping to improve your online presence and customer engagement.

Our 1:1 coaching sessions include session notes and progress tracking, helping you monitor your team’s improvement over time.

The 4 pillars of active coaching

Phone Coaching

We help car salespeople excel in phone communication by providing personalized coaching sessions that improve phone handling skills, enhance customer interactions, and increase appointment rates. With our active coaching method, we monitor, score, and report calls while providing active solutions to elevate phone skills.

Mystery Shopping​

Our mystery shopping service provides an unbiased evaluation of your sales team’s performance. We examine your store’s communication points online and provide a personalized report detailing strengths, weaknesses, opportunities, and threats. We track response times and report on the sequence of events chronologically, giving feedback on how your team could have communicated in a more effective manner.

1:1 Coaching Sessions​

Our 1:1 coaching sessions provide personalized training tailored to your specific needs. These 20-minute live conversations with a certified Phone Ninjas coach include detailed reviews, roleplays, session notes, and progress tracking. Whether you’re a new salesperson or a seasoned professional, our expert coaches can help you refine your skills and achieve your sales goals

Perfect Score Contest​

We believe in rewarding excellence, which is why we run a Perfect Score Contest each quarter. Perfect scores are entered into a random drawing for a chance to win a trip to Hawaii, including hotel and airfare for six nights, plus $1,000 spending money.

Don't miss out on these free offers

Active Coaching - Scripts


View the quality and detail in our script training.

Claim Your Complimentary
Dealership mystery shop

Includes Two Mystery Shops to analyze the handling of Phone and Web Leads.

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