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Resource Center

Explore dealership resources that will help you improve sales, capture customer info, and set more appointments. Check out free articles, scripts, videos, and training resources as our gift to you for visiting.

mystery shops

Customer service has become more important than ever these days, with a shifting economy and rising access to online resources. Phones are

proper phone etiquette

When a customer calls your dealership, they’re already out of online answers and getting serious about buying a car. How your people

Phone Scripts

A great phone strategy translates to higher appointment rates from the same calls you’re getting every day. It’s that simple. When a

Appointment set rates

Scripts aren’t only for celebrities in Hollywood. In fact, many dealerships are thriving because they know that scripts are a great tool

making a fair trade

We’re back with another technique tidbit! This time, we have a lesson on how to make fair trade starting with the first

handling service objections

Customers don’t always want to bring their car into the dealership to be serviced, but that doesn’t mean you can’t convince them.

car sales techniques

What’s the first step of a call? This is easy because any great salesperson knows it’s always the same–to set up an

A good salesperson may think the hard work is in the middle of a deal. They believe the end is easy, which

A first impression has long-lasting effects on a customer whether you want to believe it or not. If the foundation is weak,

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