How sharp is your auto sales team? When was the last time your car sales personnel honed their abilities? If sales staff members only receive training at the beginning of their tenure, you’re missing a chance to improve their overall performance and, by extension, your vehicle sales numbers.
Car sales training should be a fundamental part of the employee experience at your dealership. There are plenty of ways to integrate learning into salespeople’s days. This can be as simple as a free training video and can expand to encompass live or virtual instructor-led sessions, as well as ongoing coaching.
Early in the car sales training process, you’ll have to decide which skills to focus on. Phone abilities are some of the most important, and often underrated, traits to work on.
It’s easy to assume that a good car salesperson who has strong in-person selling abilities will also thrive on the phone, but this isn’t necessarily the case. Auto sales via phone make up a unique car sale channel – one with its own best practices.
For example, the use of situational phone scripts can guide your dealership team members through carefully orchestrated auto sales processes. A script isn’t as restrictive as it may sound. Rather than keeping a car salesperson on the rails, the script ensures the representative follows brand guidelines and gathers essential information, all while guiding a prospect toward a vehicle purchase.
Employees who have strengthened their phone skills, encompassing script use and more, are an asset to your auto dealership team. A sales associate with top-notch customer service skills on the phone is great for making a first-time new car sale, driving repeat business and everything in between.
Whether these representatives field inbound calls or make outbound automotive sales calls to prospects and referrals, their abilities will be put to the test early and often. The more time and effort you spend on phone-centered car sales training, the better the employees’ car sale conversion rates.
What are your options when it comes to car sales training? The easiest option is to start with free materials, like those found on this very page. As you deepen your commitment to employee learning, you will find a variety of other corporate training options, each perfect for a certain situation.
Whichever combination of methods your dealership or dealer group uses, it pays to work with experts in car sales training, with the experience and subject matter specialization to truly help your team excel. In other words, it pays to work with Phone Ninjas.
If you’re ready to start working on your team’s automotive sales skills, simply fill out the form below to download free training videos. We also offer free phone scripts to further enhance your team’s phone sales performance.
Since we like to know who is using our videos, please provide the name of your business, along with your name and your mobile phone number. As soon as you click “submit,” we’ll use the number you provided to text you a code that will unlock the car sales training videos.