Fix the Root Cause

“We aren’t closing enough leads,” said the GM, “so let’s add another $5k in advertising! That will do the trick.” Sure, spending more will produce more leads, maybe. And sure, you might close more as a result, maybe. But why aren’t we talking about the root cause of not having a good closing ratio? If […]

But I Got A Perfect Score!

Aiming to achieve a perfect score on your Mystery Shop is more than just memorizing keywords or sequences. It’s about continually enhancing your performance.