How Important is Your Brand?

Have you ever really thought about how you represent yourself? How about how your company represents itself? Branding your business is now more important than ever. With the explosion of social media, there are now more ways than ever to show off your company and what you stand for. If you haven’t developed a strategy […]

Now that we’re at sticker, why don’t we stay here?

Chris Vitale

I remember it like it was yesterday, the first time a car was discounted to make a deal. It was 1932, in Midtown Manhattan, New York City. Big Red Ewing accepted $1,450 “out the door” for a brand new 1933 Studebaker Dictator that stickered for $1,466 Plus TTL. Now, whether or not that’s true, I […]