What I’ve learned as a vendor: About Products (part 4)

Nicole Marcellino

Having the right products – tools and resources – on the dealer level can have a meaningful impact. But for every good product available there’s one that just doesn’t cut it. We’ve all at one point or another been pitched a lousy product peddled by our vendors, right? And some of us have even bought the […]

What I’ve learned as a vendor, About Customers (dealers’ customers – part 3)

Nicole Marcellino

Buyers are liars – it’s a saying we’ve all heard and used on the dealer level. We’ve also had conversations asking if we’ve turned the customers into liars. So, it poses the question – based on the games some dealers have played these last two years – are we turning the customers against the dealers, again? And […]