Creating Your Own Leads

Tired of paying for third party leads?  Start generating your own leads! Dealerships have become so dependent on third party leads, that they have forgotten how to generate their own leads. Third party lead providers are flourishing since these companies have figured out a better...
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How To Hire Great Car Dealer Salespeople

DO YOU NEED GREAT AUTOMOTIVE SALESPEOPLE? I give our industry a D+ when it comes to the hiring process and a frequent complaint right now is “I can’t seem to hire good salespeople.”  Joe Webb nailed it when he made this video: The Job Interview. So where do we go to find good...
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How To Train Your Dealer Receptionist

In this training session, Jerry Thibeau teaches your receptionist how to provide customers with a great experience. It all starts when the phone rings, how well does your receptionist answer the phone?
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Q4 Contest Winners!

It was an exciting finish as three salespeople jockeyed back and forth for the top three spots. Amanda Ladwig from Granger Motors won first place with a three month average score of 4.895. She wins an all expense paid trip to Digital Dealer 12 in Florida this spring. Richard West...
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Satisfy Me!

Satisfy Me! It’s what every customer wants, to be satisfied!  The point became very evident to me one day during a recent business trip. On my way to visit a client, I found myself at the Atlanta airport searching for a quick bite to eat.  I jumped in line at a Sbarro,...
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Top Three Tips BEFORE, DURING and AFTER your promotion

By Jamie Welch from Tri-Auto A direct marketing event is a big investment for your dealership. Below you will find some tips on how to get the best return and maximize your promotion. Event sales can generate $200,000 – $300,000 gross for your dealership when successful,...
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We Went from Bad to Great!

We Went From Bad To Great! This is a story of how one dealership went from bad to great on the telephone in just 6 months.  Since I started Phone Ninjas in 2009, I have seen my fair share of success stories, but the one I am about to share with you is a classic. This past...
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6 Ways To Handle The Pre-Owned Price Question

A little over a month ago I wrote an article on how to handle phone customers asking the “best price” question on new vehicles. Well this month we’re going to examine how to handle the same question on pre-owned vehicles. I randomly mystery shopped five...
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Handling the Best Price Question

As I travel the country training automotive sales professionals on the proper techniques for handling phone shoppers, I am often asked the price question.  “Jerry, how do you handle the customer who just wants the best price over the phone?”  Well, that’s a...
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The Evolution of an Automotive Customer

People generally don’t just wake up in the morning and say, “I think I am going to buy a car today.” Sure most of us would love a new car right now, but without a need or compelling event we continue to drive the car we have.
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