The biggest industry event of the year for car dealers — the NADA Convention & Expo — begins this Friday in New Orleans. From the hundreds of exhibitors showcasing their equipment and technologies to the dozens of educational workshops, the extent of this show is huge and can be a lot to take in. Use this post to plan your weekend at NADA, stay on top of every event you want to attend and find the right services for your dealership. Never mind the shameless self promotion, Jerry Thibeau’s NADA University session on CRM & Phone Skills is not to be missed, especially if your dealership isn’t capitalizing on every single phone opportunity.
Planning Your Arrival
The show will be held at the Ernest N. Morial Convention Center at 900 Convention Center Blvd in New Orleans. (Get Directions on Google Maps)
Arrive to pick up your badge during one of the following windows:
- Friday, January 24: 9:00am – 6:00pm
- Saturday, January 25: 7:30am – 5:00pm
- Sunday, January 26: 8:00am – 5:00pm
- Monday, January 27: 8:00am – 4:00pm
Explore the Expo Hall during these hours:
- Saturday, January 25: 8:30am – 5:00pm
- Sunday, January 26: 8:30am – 5:00pm
- Monday, January 27: 8:30am – 4:00pm
Now, find a session to educate you, an exhibitor to impress you or just install the the official NADA app from the Google Play Store or the iTunes Store to have all the details you need in the palm of your hand.
The Phone Ninjas will be in booth # 4713 – please stop in and say HELLO and let one of our Ninjas provide you with a demo of our innovative and motivational training techniques that help dealers lock down 60% – 80% appointments!
Using Social Media to Connect (& Win!)
NADA has organized some great social media contests you’ll want to participate in:
Snap a selfie on Instagram with the hashtag #NADA2014 to win registration and housing for the 2015 NADA Convention & Expo in San Francisco.
Stop by NADA’s Social Connection Zone and let them turn your mug into a meme in the iPad Photobooth. The first 50 people on Saturday and Sunday will receive a Starbucks gift card and everyone who participates will have a chance to win an iPad mini.
Tweet your best tips with the hashtag #NADAtips, for your chance to win a VISA gift card, dinner for two at Mr. B’s or a Lancome gift basket.
Use #NADA2014 on Twitter to join the conversation & save this search to check in and receive updates from fellow attendees.
Highly Recommended Session @NADAUniversity
NADA University: CRM Ninja Skills Unleashed
3 Sessions presented by Jerry Thibeau
- Friday the 24th at 2pm in Rooms 228-230
- Sunday the 26th at 10:30am in Rooms 203-205
- Monday the 27th at 3:30pm in Rooms 220-222
Key takeaways will include:
- Addressing the issues your sales team has with the phone
- Using CRM to prioritize outbound calls
- 10 Steps for your sales team to perfect outbound calling
- 7 Steps perfect prospecting
- Incorporating social media into your strategy
If your team is struggling on the phones or you’re not sure how they are performing, you’ll benefit from this session. It’s simple, the better your phone agents handle calls, the more successful your dealership will be. You don’t have to invest in a costly BDC or an expensive sales trainer — Every person at your dealership has the potential to set appointments and perform on the phones.
Jerry Thibeau (follow him @JerryThibeau) is the CEO of Phone Ninjas — a unique phone skills scoring and coaching platform that combines an online call reporting technology with live coaching to train your staff on every phone call they answer. For a sample of Phone Ninjas’ secret sauce, download this free outbound calling script and see if it helps one of your phone agents set an appointment today!